Home»Food & Beverages» Craft Beer Import Guide: How to Successfully Introduce German Dark Beer into the Chinese Market?
When Munich hops meet Chinese customs
Last year, a certain German craft beer brand wasMissing Chinese back labelThis resulted in an entire container of beer being stranded at the port, causing a direct loss of 120,000 euros. This real-life case reminds us that importing beer is not only an adventure for the taste buds but also a test of professionalism. As a seasoned "old bartender" with 20 years of experience in customs clearance, today I will guide you through the correct approach to importing beer.
Three "aperitifs" before the import
Business License Seasoning: Both the Food Business License and the Imported Food Registration Certificate are indispensable.
Product Label: Decanting: The Chinese label must include 12 elements such as alcohol content and original wort concentration.
Release for filling: The electronic ledger QR code must be affixed to each bottle of liquor.
Three Common "Drunken" Mistakes Made by Importers
Confusing tariff classification:Misreporting fruit-flavored beer as 22060000 fruit juice beverage
Neglecting expiration dates: The labeling method for the shelf life of German beer differs from that in China.
Packaging pitfalls: Additional pressure vessel certification is required for aluminum can packaging.
Post-clearance Quality Preservation Techniques
A certain Belgian abbey beer was banned due to...Temperature control failure during transportationIt leads to secondary fermentation, turning directly into "champagne beer" upon arrival at the port. Suggestion:
Maritime containers maintain a constant temperature of 5-25°C.
Protect from light during transportation to prevent hop oxidation.
The commodity inspection must be completed within 72 hours after the arrival of the goods.
Remember, a good customs broker is like the bubbles in beer—invisible most of the time, but without them, the entire transaction would become dull and flavorless. As you prepare to embark on your beer import journey, ask yourself: Is my "liquid gold" truly ready to clear customs?