
In recent years, China's coffee consumption market has continued to expand at an average annual rate of 15%, with a surge in demand for freshly ground coffee driving an increase in imports. As a major global coffee producer, Australia, with its stable output of premium Arabica beans (main production areas concentrated in Queensland and New South Wales) and tariff concessions under the China-Australia Free Trade Agreement (ChAFTA) (8% Most-Favored-Nation tariff on coffee beans under HS code 09012100, with the agreement-based tariff already reduced to 0% by 2023), has become an important source of supply for Chinese importers.
However, it should be noted that fluctuations in the global supply chain (such as those in 2023) may have a significant impact on the operation of the supply chain.Maritime transportThe comprehensive index rose by 30% compared with before the pandemic. The Australian Farmers' Association (AFC) strictly controls the quality of exports (requiring a moisture content of ≤12% and impurities of ≤0.5%), and Chinese customs conducts 100% document review of imported food (with a focus on verifying health certificates).Origin CertificateAll of these factors (including the strict requirements for product quality, the complexity of the supply chain, and the need for effective communication and coordination) place high demands on the professionalism of the entire import process. It is essential to choose a partner with extensive experience in this field.foreign tradeAn agent becomes the key to reducing operational risks and shortening customs clearance time.
The import of coffee from Australia involves 12 core documents, and agents need to oversee the entire process.
Our company's team is equipped with document specialists with more than 5 years of experience and has established a "three-level review mechanism" (initial review - re-review - final review) to ensure that the documents are "consistent with the order and the goods". We once assisted a client in correcting the HS code errors in the certificate of origin and avoided the loss of 200,000 yuan in demurrage fees.
The logistics process directly affects costs and delivery times, so agents need to tailor solutions based on clients' requirements.
According to the data from 2022, through our company's logistics solutions, customers' average customs clearance time was shortened by 40% compared with doing it themselves, and their logistics costs were reduced by 12%.
Through the "Import Demand Survey Form", clarify the type of coffee beans (raw beans/roasted beans), annual demand, target ports (Shanghai/Guangzhou/Qingdao), and evaluate whether there are any special requirements (such as organic certified coffee requiring an additional EU EC 834/2007 certificate).
The focus of the review is on the "Quality Dispute Resolution Clause" in the contract (it is recommended to arrange for sampling and inspection within three working days after the goods arrive at the port, and the CIQ inspection report shall be the final basis), and the "Responsibility Allocation for Delayed Clearance" (specifying that the shipper shall bear the responsibility for the delay in submitting the documents, which results in the delay in customs clearance). We will provide the "Trade Contract Risk Warning List" for the client's confirmation.
Recommend payment methods based on the customer's credit status: For new suppliers, it is recommended to use?L/C?(For L/C, our company can assist in reviewing the terms of the letter of credit to avoid "soft clauses"); For long-term partners, T/T (30% prepayment + 70% payment upon arrival) can be used. For customers engaged in re-export business to Russia, VTB Bank (Russian Foreign Trade Bank) can be utilized.Convert foreign exchange into RMBAdvantage: Shorten the cross-border receipt cycle by 2-3 days.
If the client requests "supervised loading", our company can entrust a local third-party organization in Australia (such as SGS) to verify the moisture content of the coffee beans (≤12%) and the damage rate (≤3%), and to film the loading video (which needs to show the seal number and container number) to ensure that the goods arriving at the port are consistent with the order.
Synchronize the shipment schedule information (Estimated Time of Arrival, ETA) through the logistics tracking system (TMS), prepare customs clearance documents (such as customs declaration power of attorney, importer's registration number) three days in advance, and coordinate with the freight forwarder to handle the "document exchange" (exchanging the bill of lading for the delivery order D/O).
The key step is to confirm the HS code (raw beans 09012100, roasted beans 09012200). Our company ensures accurate classification through the "Pre-Classification Service" (we once corrected a client's mistake of classifying "instant coffee" as 0901, avoiding a 5% tax rate difference loss). When calculating tariffs, if a valid Form E is provided, a 0% preferential tax rate can be enjoyed (note the "direct shipment rule" of the certificate of origin, and unprocessed proof is required for transshipment via third countries).
Arrange delivery according to customer needs: Chain coffee brands need to deliver to regional warehouses (provide "carrier-free transportation" to reduce damage); e-commerce platforms need to connect to bonded warehouses (support the "1210 model" for distribution), and GPS tracking throughout the process ensures the safety of goods.
After arriving at the port, we will assist clients in applying for CIQ inspection (with a sampling rate of 5%). If the inspection results are unsatisfactory (such as exceeding the standard for aflatoxin B1), our company can assist in handling the procedures of "return shipment" or "destruction", and simultaneously claim compensation from the shipper (provided that a "90-day quality claim period" is stipulated in the contract).
Provide the "Import Execution Report", which includes "analysis of the timeliness of each link", "percentage of cost components", and "statistics of document errors", to help clients optimize their next batch of import plans. For example, a client found that the "port congestion fee for LCL shipments accounted for a high proportion" through the report, and subsequently switched to FCL transportation, saving 150,000 yuan in annual costs.
It is particularly important to note that China implements the "importer registration + overseas production enterprise registration" system for imported food (which must be completed through the CNCA platform of the General Administration of Customs), and imported coffee must also comply with the "National Food Safety Standard for Coffee" (GB/T 30767-2014). For organic coffee, additional organic certification (such as ACO in Australia and OFDC in China) is required; for decaffeinated coffee, it must be labeled with "Decaffeinated" and provide proof of the decaffeination process. Our company does not directly provide certification services, but we can assist in organizing the necessary trade documents for certification (such as invoices and bills of lading) and recommend compliant third-party institutions.
In terms of cross-border currency exchange, for clients involved in the Russian market (such asRe-export Services), Our company has established a cooperation channel with VTB Bank (Russia's foreign trade bank), which enables us to provide a direct "Ruble-RMB" settlement service. Compared with the traditional USD-based payment path, this solution reduces the settlement time by 1-2 working days and reduces the exchange rate loss by 0.3%-0.5%.
The core challenges of coffee import in Australia lie in "document compliance" and "logistics efficiency". Professional foreign trade agents can help enterprises avoid more than 80% of operational risks by controlling the entire process.Zhong Shen International Trade Co., Ltd.With 20 years of experienceImport and exportBased on our experience, we focus on two core competencies—documentation and logistics—to provide clients with a one-stop service from consultation to delivery. This helps enterprises efficiently enter the high-end coffee market and seize the benefits of consumption upgrading.
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