First, what basic qualifications are required to export Australian red wine as an agent?

According to the requirements of the current regulations in 2025, it is necessary to meet the qualification requirements of both China and Australia at the same time.

• On the Australian side
  • ABN (Australian Business Number)
  • Export License of Wine Australia
  • Product certification that meets the FSANZ food standards
• On the Chinese side
  • Import and exportBusiness license (Customs Registration Certificate)
  • Food Circulation Permit
  • Registration and filing of overseas production enterprises (subject to review by the General Administration of Customs)

II. How to screen compliant Australian wineries for cooperation?

It is recommended to verify through the triple accreditation system:

• Confirm that the winery holdsThe right to use the Wine Australia certification logo
• CheckAustralian Grape and Wine會員資質(zhì)
• Required to provide theThird-party testing report

Note: According to the new regulations in 2025, wineries exporting to the Chinese market must complete the registration and filing with the General Administration of Customs of China. You can log in to the website of the General Administration of Customs to check the latest list of registered wineries.

III. What key terms should an agency agreement include?

• Authorization Scope Clause: Define the agent's territory/channels/term of the agreement.
• Price Mechanism Provisions: It is recommended to adopt the FOB price plus a floating exchange rate adjustment mechanism.
• Quality Guarantee Clause: Agreed upon return and exchange standards and claim process
• Intellectual property clause: Division of trademark use rights and infringement responsibilities

IV. What are the main costs involved in the export process?

Based on the current standards in 2025, the comprehensive cost of each 20-foot container is approximately:

• Registration and filing fees: AUD 2,500-3,800
• Logistics cost (including insurance): AUD 4,200-5,500
• China's import link tax: CIF price × 43.13%
• Compliance document preparation fee: AUD 800-1,200

5. What are the special requirements of the Chinese customs for imported red wine?

• The Chinese back label must include the following information:Country of origin, alcohol content, and net contentThree essential elements
• ProvideAustralian Official Health CertificateOriginal copy
• Starting from 2025, a newCarbon Neutrality CertificationVoluntary labeling requirements
• The error in alcohol content shall not exceed ±0.5% of the labeled value.

VI. How to handle quality risks during the transportation process?

It is recommended to take three levels of protective measures:

• Pre-shipment: Purchase a full-process temperature monitoring device.
• During transportation: Insure the special additional insurance (including seepage and leakage insurance)
• After arrival at port: Carry out a quality reinspection immediately and keep the evidence

VII. How to respond to changes in Australia's export policy?

Focus on three major policy trends:

• Wine Australia publishes a report every quarter.Export Compliance Guidelines
• China Customs Tariff CommissionImported Food Risk Warning
• China-Australia Free Trade AgreementRules of OriginEdit the dynamic content

Eight. What are the common operational pitfalls that need to be avoided?

• Misconception 1: Believing that small batch trial orders can exempt from formal customs clearance procedures
• Misconception 2: The lack of a clear agreement on exclusive agency rights leads to regional product diversion
• Misconception 3: Ignoring the differences between China and AustraliaDifferences in labeling methods
• Misconception 4: Using an oral agreement instead of a written agency contract

Nine. How to establish a sustainable agency cooperation relationship?

It is recommended to establish three long-term mechanisms:

• EstablishShare quarterly business datamechanism
• EstablishThree-year Market Development Roadmap
• EstablishArbitration Fund for Quality Disputes